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I don’t mean to alarm you, but a trip to the beach isn’t always about sand, surf, and sunshine. There are...
Infamous Jersey Shore star Nicole “Snooki” Polizzi is expanding her fashion empire with a collection of sunglasses. The shades follow the...
New York based pest control firm M&M Environmental is making a surprising step into the fashion world with its cheeky range...
PaperFlops is a brand new line of flip flops cleverly made from recycled newspapers and other eco-friendly materials. The shoes are...
O’Neill brings a dash of whimsy to the traditional triangle style bikini with this Feather swimsuit top. The print is really...
Nicole “Snooki” Polizzi is determined to make the most of her 15 minutes of fame with the launch of a collection...
Coolibar has always cared more about keeping us safe on the beach than making us look fashionable. So it’s unsurprising that...
I’m not sure it’ll rule the water the way its Roman god namesake did, but this Neptoon dive watch from Body...
A host of big name designers, actors, and musicians have joined forces to design charity T-shirts for Uniqlo. Alber Elbaz, Karl...
Who ever said that one-piece swimsuits aren’t sexy? Clearly they hadn’t encountered this sizzling high cut double strap swimsuit from Ujena!...
Calypso St. Barth is the latest high end label to join forces with Target for an affordable capsule collection. The resort...
KLP has released this Rising Sun T-shirt to help support the Red Cross in their recovery efforts in Japan. The 100%...
Who says Hello Kitty is just for kids? Hello Kitty Swim reinvents the popular Japanese cat for grownups with this sexy...
Water babies know that there’s no better way to get your blood pumping than an early morning surf. But what do...
Most of us simply rinse our swimmers out after a dip and get ready to wear them the next day. But...
Organic cotton T-shirt company We Add Up is throwing its weight behind the recovery efforts in Japan, and it’s encouraging you...
Today marks the start of Climate Week, an initiative which reminds us of our impact on the planet and the need...
Speedo has teamed up with British haute couture fashion house From Somewhere for a unique range of ready to wear apparel...
Coolibar has always been a go-to brand for beach goers, but I think it’s let its faithful down with this rather...
Military prints meet the sultry sexiness of South America with this Camo Colombian string bikini from Ujena. The earthy camouflage print...
You can always stay connected to your favorite tunes with the Speedo Aquabeat Waterproof MP3 Player. Its retro pink case is...
Roxy add a little color to summer time with these Shove It board shorts. With a design as obnoxious as their...
Bottega Veneta is celebrating Palm Beach’s 100th anniversary with a limited edition beach-ready capsule collection. The fashion house’s creative director Tomas...
Sometimes it feels like designers simply make up product names to set their apparel apart. We’ve seen bikinis, tankinis, and even...
The Oscar winning documentary The Cove alerted us to the plight of dolphins in Japan in 2009, but the work of...
DKNY brings classic style to the beach with this elegant water-resistant wrist watch. This watch is a great antidote to all...
L*Space delivers a swimsuit with flamboyant flair with this Miss Mojave Stardust. This isn’t a swimsuit for shrinking violets, or anyone...
Embrace your inner child and have some fun on the sand with these water bomb splash balls. Water bombs are a...
Asian Deco offers an affordable alternative to a beach towel with this set of woven straw mats. Of course, you won’t...
Coolibar tends to be a label that puts sun smart over style, so I was pleasantly surprised by the vintage appeal...
