Maison Martin Margiela’s New AIDS Charity T-Shirt | Japanese Character Top for AIDES

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Maison Martin Margiela AIDS T-shirt

Maison Martin Margiela AIDS T-shirtMaison Martin Margiela wants you to cover up on the beach in the name of charity with its new AIDS T-shirt.

The brand has released a T-shirt to benefit an AIDS charity every year since the mid 90s, but this is the first time it’s looked to the Far East for inspiration. The shirt features Japanese text which reads “There is more action to be done to fight AIDS than to wear this t-shirt but it’s a good start.”

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I like the idea behind the shirt, but perhaps its message could be communicated more effectively if the text was printed only on the outside, and it were in English.

Maison Martin Margiela says there is method in its madness though, as it encourages passersby to stop the wearer and ask what their shirt says. So perhaps wearing this shirt is a great way to meet people, and spread the word about a fantastic cause!

A percentage of sales from Maison Martin Margiela’s new T-shirt with benefit AIDES, a French charity which looks to fight the virus and assist those afflicted with HIV and AIDS.

This limited edition AIDS charity T-shirt will be available from all Maison Martin Margiela stores. There’s no word on the pricing yet, but hopefully Maison Martin Margiela will be giving a significant percentage of it to the AIDS charity!

[Source: Luxist]

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