Sunglasses and rock and roll have gone hand in hand throughout history, so it makes sense that Burberry has enlisted a swag of British musicians for its new eyewear campaign. Burberry has passed over big name recording artists for the next generation of superstars. The commercials feature four hot new indie talents: One Night Only, The Daydream Club, Life in Film, and Marika Hackm…

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Chanel has ditched the double Cs for another iconic design element with its Prestige Fall 2011 eyewear collection. The spectacles and sunglasses feature arms made of chain woven with lambskin, a detail which replicates the straps of Chanel's famous handbags. It's a subtle way to point to the brand’s heritage, which makes it very on trend. The world is moving away from obvious lo…

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Prada has ditched the models and opted for playful cartoons to promote its upcoming spring 2011 eyewear collection. Illustraters Ivo Bisignano, Marcela Gutierrez, and Andrea Tarella have lent their artworks to the commercials, which advertise the Italian fashion house's new limited edition Minimal-Baroque sunglasses. Choosing playful graphics rather than polished catw…

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