Sass + Bide Launch Sunglasses

Australian Designing Friends Do King of Plenty Shades

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Posted: Aug 30 | No Comments |

Sarah-Jane Clarke and Heidi Middleton of Australian design house Sass & Bide have expanded their fashion empire with the launch of a sunglasses collection.

Called King of Plenty, the sunglasses range gives modern flair to classic frame styles. Each one is adorned with a small star which mimics the tattoo both designers bear as a symbol of their friendship.

We can see many of Sass + Bide's King of Plenty sunglasses in this new advertising video. It combines striking still images and video footage of Sass + Bide's creative team wearing the sunglasses, and some pretty outrageous headpieces.

Clarke and Middleton pose with the sunglasses alongside their accessories director Pip Edwards, marketing director Samantha de Kauw, visual merchandiser Clementine Maconchie, art director Georgina Rex, and public relations director Mecks. With staff members that look this good, who needs models?

Apparently Sass + Bide has no plans to sell their flamboyant headgear, but I'm sure you can probably create something equally as wacky at home if you like the look! The Sass + Bide King of Plenty sunglasses will hit the label's stores in Australia and around the world, including its website, in mid-September.

Can you picture yourself in a pair of these Australian designed sunglasses?

[Source: View on Fashion]

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