Prada has ditched the models and opted for playful cartoons to promote its upcoming spring 2011 eyewear collection.
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Illustraters Ivo Bisignano, Marcela Gutierrez, and Andrea Tarella have lent their artworks to the commercials, which advertise the Italian fashion house’s new limited edition Minimal-Baroque sunglasses.
Choosing playful graphics rather than polished catwalk models seems to be the perfect fit for these artistic shades. They feature swirling rococo curls, bas-relief effects, and enticing contrasting color combinations. I’m particularly fond of the nautical blue and white frames, but there’s also a warm white and honey version, or a more traditional black and white one if you prefer.
If you’ve fallen for their quirky charms you’ll need to get in quick. Just 500 pairs of the Minimal-Baroque sunglasses will hit Prada boutiques, Ilori eyewear outlets, and selected department stores next month. If you miss out on those, look for two more Minimal-Baroque models in April.
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