Marni’s H&M T-Shirt Fundraises for Red Cross

Affordable Charity Tee Helps Japan

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Posted: Jan 5 | No Comments |

Marni for H&M T-shirtA charity T-shirt will be part of Marni's forthcoming diffusion line for Swedish department chain H&M. The playful tee pictured will be amongst the items hitting H&M stores on March 8.

I can't say I'm a fan of the childish sketch drawing which Marni describes as "full of charm and optimism." However the cause the T-shirt supports is one we can all get behind.

A significant 25% of the T-shirts sales will benefit the Red Cross' vital work in Japan. The T-shirts will be released somewhere around the one-year anniversary of the tsunami and earthquake that devastated the Asian nation. It might seem this fundraising effort is a bit belated, but there's still much to be done to repair the country and rebuild the lives of the natural disaster's victims. When so many fashion labels have moved on from Japan it's refreshing to see Marni continuing the fundraising efforts.

The unisex T-shirt will be available for just £19.99, so we can all afford to get behind the charity efforts. However with a price like that, I don't expect the tees to last long. If you want to wear one on the beach this summer I suggest getting in to one of the 260 H&M stores worldwide, or logging on to the H&M website, bright and early on March 8.


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