H&M Debuts Fashion Against AIDS Collection at Coachella

Summer Apparel & Accessories for Charity

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Posted: Apr 20 | 1 Comment |

H&M Fashion Against AIDS CollectionH&M is preparing to launch its fifth annual Fashion Against AIDS collection, just in time for summer shopping.

The colourful limited edition collection features several items for our beach wardrobes including tribal printed bikinis and sunglasses, chunky green wedges, ombre cover-up dresses, and T-shirts emblazoned with the Fashion Against AIDS slogan. The line's prices are also really reasonable, with a T-shirt costing just $5.95 and a pair of wedges also inexpensive at $29.95.

You needn't feel guilty about your shopping spree either as 25% of the proceeds raised by the program will be distributed amongst four prominent international organizations committed to fighting the spread of HIV and the AIDS virus. It's disappointing that H&M will get the lion's share of money raised, but I suppose it's better than contributing nothing to the cause. MTV Staying Alive Foundation, the United Nations Population Fund, youthAIDS, and Designers Against AIDS are the lucky recipients of the initiative's extra funding.

The Fashion Against AIDS apparel and accessory items will make their debut at the H&M tent at the Coachella festival before being rolled out to 300 H&M stores around the world on April 26. Is anything from the charity collection catching your eye?

[Source: Designers Against AIDS website]

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