For most of us a lazy day on a pristine white beach, with the sparkling blue waves of the ocean lapping at our feet, sounds like heaven. So why not have a Heavenly swimsuit to match? O'Neill claims to have created one with this Heavenly Triangle bikini top. The problem with bestowing such a name upon your swimsuit is that it creates lofty expectations. And so as I look at this simple strip…

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O'Neill brings a dash of whimsy to the traditional triangle style bikini with this Feather swimsuit top. The print is really what makes this swimwear special. Its large feathers take on an almost abstract quality as they overlap in dreamy blue, pink, and green. The hues are fairly gentle, but they get enough contrast against the white background. The print also helps to make this bi…

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O'Neill has been a leading name in surf wear for decades, but you don't need to be a serious wax head to appreciate this Skins Rash Guard. This surf shirt offers some extra sun protection whether you're catching waves, or simply enjoying playing amongst them. This rash guard isn't particularly fashion forward, but there's a certain charm to its pale blue color. White panels down the…

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Surf brand O’Neill embraces seventies style with these Axia Board Shorts. The retro design of these board shorts is fun rather than flirtatious. They don't show off a lot of skin, but their cut is very figure-flattering. They sit low on your hips, and don't have side pockets to add extra bulk. Not that we miss out on storage space. A small mesh-lined zip pocket on the back has just eno…

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At $35.95, this Talum dress from O'Neill is an affordable way to indulge in the current trend of artistic prints. This shift dress features a colorful beach scene, with silhouetted folks sunning themselves on the golden sand, gazing out at the clear aqua-marine ocean ahead. The scene is beautiful, and happily continued on both the front and back of the dress. Even the bow at the bust…

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O'Neill has gotten the styling just right for these super short board shorts. These shorts may be basic black, but there's no chance of them blending into the background. The gold foil polka dots across the front and back give the board shorts real personality. I love the way these spots work with the O'Neill logo as part of an integrated design, rather than just an attempt to advertis…

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O'Neill offers a contemporary alternative to beach towels with fussy prints or loud logos in this Rider towel. I suppose the name was meant to allude to those of us who enjoy riding the waves, but it doesn't have a typical surf design. Instead bold red and white lines flash across the black background, creating an abstract design that's dynamic and just as appropriate for lads and lad…

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O'Neill keeps things simple with this elegant pair of Bellows Thong Sandals. These shoes take their cues from casual flip flops, but with their wide straps and leather look they're much more chic. While flip flops should generally stay on the sand, I can imagine easily pairing these stylish sandals with a maxi-dress for a stroll along the boardwalk or evening barbecue with friends…

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Who says that board shorts can't be sexy? These cute Cabo pants from O'Neill put the short in board shorts! These ultra-short boardies are designed to show plenty of skin, so I hope you've remembered to keep your legs toned over winter! Unlike so many board shorts they beg to be noticed, a message that can be nerve wracking or liberating depending on how you feel about your body. If you a…

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O'Neill founder Jack O'Neill looked to create a wetsuit to help him surf longer. He's reinterpreted the result for the ladies here with this Reactor. It looks simple, but this is one cleverly designed suit. It's made from a combination of O'Neill's patented FluidFlex neoprene and Fluid Foam neoprene. This mix makes the wetsuit extra flexible and lightweight. The blend was also de…

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