British Women Love One-Piece Swimsuits

New Study Reveals UK Swimwear Habits

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Posted: Aug 10 | No Comments |

One-Piece Swimsuit Girl

British women are wearing more on the beach, with most opting for one-pieces over skimpy bikinis.

The United Kingdom's popular discount website MyVoucherCodes recently polled nearly 1500 Brits aged between 18 and 30 on their shopping habits. Two-thirds of the women said they intended to take a beach holiday this summer. A little more than a third of the women said they'd wear a bikini, around 10 per cent said they'd don a tankini, while the remaining participants said they'd pick a one-piece.

Most one-piece lovers felt the style was "more flattering" than a bikini, but a significant amount also declared the costumes were "more fashionable" than other swimwear options.

It seems the Brits prefer quantity over quality. Those polled bought an average of 3.4 new pieces of swimwear each year, but they spend around $66.30 on each piece. That's good news for mid-priced designers, but not ideal for labels at the top end of the market.

With four out of five British women declaring they don’t feel confident on the beach, perhaps it's little wonder that one-pieces are enjoying a renaissance. The style covers up problem areas. Many even have special slimming enhancements!

What do you prefer to wear on the beach? One piece or two?

[Source: Female First]
[Image Source: Mark Roy/Flickr]

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